Get the Phone Ringing Today (Not Six Months From Now)

Here’s the problem every contractor knows too well: It’s Tuesday morning, your crew’s standing around waiting for work, and you’re scrambling to find jobs to keep everyone busy. Or worse—you just wrapped up your biggest project of the season, and your pipeline is bone dry.

You’ve tried the “build it and they’ll come” approach with your website. You’ve posted on Facebook. Maybe you even threw some money at Google and watched it disappear with nothing to show for it. Meanwhile, your competitor down the street is booked solid for the next three weeks.

The difference? They’re showing up first when customers are actually ready to buy.

Why PPC Advertising Is Your Fast Track to More Jobs

Pay-Per-Click (PPC) advertising puts your business at the very top of Google search results—right when homeowners are searching for the exact services you offer. No waiting months for SEO to kick in. No hoping someone remembers your name. Just instant visibility when it matters most.

Think about how your customers search when they need help. A burst pipe at midnight. An AC unit that dies in July. A roof leaking during a storm. They’re not browsing—they’re buying. And they’re hiring whoever shows up first.

That’s what PPC does. It gets you in front of people with their credit card already out.

How It Actually Works (The Simple Version)

When someone in your area searches “emergency plumber near me” or “roof repair,” your ad appears at the top of their screen—above every other result. You only pay when they actually click on your ad and visit your site or call your number.

But here’s where most contractors get burned: they set up ads themselves, blow through their budget in two days, and get nothing but tire-kickers and people looking for free quotes from five different companies.

Professional PPC management is completely different. We make sure your ads show up for the right searches, in the right locations, at the right time—and we filter out all the time-wasters who were never going to hire you anyway.

Here’s what that looks like:

We target the exact zip codes you service, so you’re not paying for clicks from people 50 miles away. We bid higher during peak times—like late nights for emergency calls when the profit margin is highest. And we use something called “negative keywords” to block searches like “DIY plumber tips” or “how to fix my own roof” that just waste your money.

Google’s Gold Star: Local Services Ads

If you’ve searched for a contractor recently, you’ve seen these—the ads at the very top with the green “Google Guaranteed” badge. These are Local Services Ads (LSAs), and they’re the most valuable real estate on Google.

The best part? You only pay when someone actually contacts you—not just when they click. It’s called pay-per-lead, and it means every dollar goes toward real potential customers, not just traffic.

Getting set up properly on LSAs takes expertise. You need to be verified, have the right categories selected, and optimize your profile to actually win those top spots. That’s where an experienced agency becomes worth its weight in gold.

Real Results: What ROI Actually Looks Like

Let’s talk numbers, because that’s what really matters.

One of our HVAC clients was spending about $2,500 a month on PPC. Sounds like a lot, right? Here’s what happened: we generated leads at about $30 each. That’s roughly 80 leads per month. They closed about 10% of those leads (pretty standard for the industry). But here’s the kicker—the average job value for their AC replacement work was $8,000.

Do the math: $2,500 in ad spend generated 8 jobs at $8,000 each. That’s $64,000 in revenue from a $2,500 investment. Nearly a 26-to-1 return.

Another example: we work with a roofing company that specializes in storm damage. When a hailstorm rolls through, we can scale their budget immediately to capture that surge in demand. Last spring, we helped them land a $28,000 roof replacement within 48 hours of a major weather event—a job that would’ve gone to a competitor if they weren’t at the top of search results that exact moment.

This isn’t magic. It’s what happens when you put a professional system in place that puts you in front of ready-to-buy customers every single day.

Why DIY PPC Usually Fails (And Costs You More)

Look, we get it. The idea of managing your own Google Ads seems appealing—why pay someone else when you could learn it yourself?

Here’s why that rarely works: contractor keywords are expensive. We’re talking $15 to $30 per click in many markets. Without experience, your budget disappears in hours on the wrong searches. You’re competing against companies with full-time PPC managers who are adjusting bids and testing ads all day, every day.

Professional management means:

• Lower cost per lead because we know exactly which keywords convert and which ones are money pits
• Custom landing pages that match your ads (not just sending people to your homepage and hoping they figure it out)
• Real-time bid adjustments based on what’s actually working—not set-it-and-forget-it campaigns that bleed money
• Proper call tracking so you know exactly what you’re getting for your investment

The Partner Who Understands Growth (Not Just Ads)

Here’s something most marketing agencies won’t tell you: running good ads is only half the battle.

What happens when PPC actually works and your phone starts ringing off the hook? Can you handle 40 new leads this week? Do you have the crew capacity? The systems to follow up quickly? The processes to close jobs efficiently?

We’ve seen too many contractors win with marketing only to lose because they couldn’t handle the growth. That’s why we don’t just run your ads and disappear—we help you plan for what success actually looks like. We’ve worked with hundreds of contractors through rapid growth phases, and we bring that scaling experience to the table.

You need a partner who understands the contractor business, not just digital marketing theory.

Your Low-Risk First Step

We know you’ve probably been burned by marketing companies before. Maybe they promised the moon and delivered nothing. Or they locked you into a long contract and disappeared after cashing your check.

That’s not how we work.

We believe you shouldn’t have to gamble your hard-earned money on “maybe this will work.” That’s why we make it easy to see what’s possible for your business before you commit to anything major.

Here’s what happens next:

The smartest contractors we work with start with a free PPC audit. We’ll look at what you’re currently doing (or not doing), identify the biggest opportunities in your market, and show you exactly where your leads are going—and how to capture them. No pressure, no obligations. Just a clear roadmap of what’s possible.

If it makes sense to work together, great. If not, you’ll still walk away with valuable insights about your market.

You Didn’t Get Into This Business to Fight for Scraps

You became a contractor because you’re good at what you do. You solve real problems for people. You show up, do quality work, and stand behind it.

But being the best at your craft doesn’t matter if nobody knows you exist.

The contractors who are thriving right now—the ones with full schedules, growing teams, and the freedom to be selective about their jobs—they’ve figured out how to consistently get in front of customers who are ready to buy.

That’s what PPC does. It’s not a maybe-it’ll-work strategy. It’s a proven system for getting qualified leads flowing into your business starting today, not six months from now.

Your crew deserves steady work. Your family deserves the stability of a predictable pipeline. And you deserve to compete on a level playing field with the biggest companies in your market.

Ready to see what’s possible?

Schedule a Free Strategy Call – Talk with one of our contractor growth advisors about your specific situation and goals.

Get Your Free PPC Audit – We’ll analyze your market and show you exactly where your leads are coming from (and where they’re going instead).

Read Our Case Studies – See how contractors just like you are using PPC to add six figures in annual revenue.

The phone calls are happening right now. The only question is whether they’re coming to you or your competitor.