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Generative Engine Optimization (GEO): The New SEO Every Contractor Needs to Know in 2026

You’ve spent thousands on a website. You’ve paid for Google Ads. Your SEO guy promised you’d be on page one. And yet, when homeowners search “best HVAC contractor near me” or “kitchen remodeling cost,” they’re getting their answers from ChatGPT or Google’s AI—without ever clicking on your site. Sound familiar? You’re not alone. The game […]

How AI-Powered Marketing Cuts Customer Acquisition Costs by 40% for Home Service Businesses

You’re spending $300 to get a customer worth $800. Your competitor is spending $180 to get that same customer. Guess who’s growing faster, hiring more crews, and dominating your market? If you’re a contractor still doing marketing the old way—throwing money at Google Ads, waiting hours to respond to leads, manually sorting through tire-kickers—you’re bleeding […]

How AI Chatbots Convert 30% More Leads While Your Team Sleeps

Ai chatbots for contractors

It’s 10:30 PM on a Tuesday. A homeowner’s AC just died in the middle of a heat wave. They’re sweating, frustrated, and ready to hire someone RIGHT NOW. They visit your website, see “Leave us a message and we’ll get back to you during business hours,” and immediately hit the back button. Your competitor’s site? […]

First-Time Hiring a Marketing Agency? 12 Questions Every Contractor Should Ask

contractor marketing

You’ve built a solid contracting business the hard way—one job at a time, one satisfied customer at a time. But now you’re ready to grow, and you know you need help with marketing. So you start calling agencies. The first one promises you’ll be “dominating Google in 90 days.” The second one throws around terms […]